Cheap Monday

Cheap Monday
Cheap Monday logo, designed by Vår

Cheap Monday is a Swedish clothing label. It was founded in 2000 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm. The clothes started selling at March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand originates from the fact that the original store was only open on Sunday. [1] The brand is known for their idiosyncratic designs, and has expanded from their original focus on jeans to include sneakers, flannel, and shirts.

Cheap Monday clothes are distributed in a variety of stores worldwide, including Urban Outfitters and Barneys New York. Recently, Cheap Mondays have also found strong popularity in Melbourne, Australia. They are recognized by their distinctive logo of a skull with an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-religion statement, citing the religion as the cause of many wars.[1] By January 2010, the website displays the logo with the inverted crucifix replaced by a single vertical line.

Cheap Monday began originally with jeans but has since branched out into full collections. In addition to its logo, it is also noted for its price which is distincitvely lower than most other quality denim brands. An average pair of Cheap Mondays usually retail around $65USD not going much higher than that.[citation needed]

Acquisition

On March 6, 2008 it was announced that retailer H & M Hennes & Mauritz AB (H&M) would acquire the company Fabric Scandinavien AB, maker of Cheap Monday jeans and operator of the Weekday store. H&M bought 60 percent of Fabric Scandinavien for 564 million Swedish kronor (US$92 million at the time) from the founders of the company: Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg. H&M has "the possibility/obligation to acquire the remaining shares in the company within three to five years."[2]

References

External links



Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Cheap Monday — est une marque de vêtements suédoise. Elle a été fondée en 2000 par Örjan Andersson et Adam Friberg Elle est spécialisée dans la fabrications de jeans dit « slims ». Site officiel Portail de la mode …   Wikipédia en Français

  • Cheap at Half the Price — Cheap at Half the Price …   Wikipedia

  • Cheap Imitation — is a piece for solo piano by John Cage, composed in 1969. It is an indeterminate piece created using the I Ching and based, rhythmically, on Socrate by Erik Satie. Contents 1 History of composition 2 Analysis …   Wikipedia

  • Monday Night Wars — Chart of the Monday Night Wars ratings from September 4, 1995 to March 26, 2001. Monday Night Wars is the common term describing the period of mainstream televised American professional wrestling from September 4, 1995, to March 26, 2001. During… …   Wikipedia

  • Fashions — ▪ 2009       The faltering global economy determined the direction of fashion during 2008. Initially, the euro s significant appreciation against the dollar proved a boon to style conscious travelers who, visiting the U.S. from abroad as the year …   Universalium

  • Designer jeans — are high fashion jeans that are marketed as status symbols. The Nakash brothers (Joe, Ralph, and Avi) are generally credited with starting the trend when they launched their Jordache line of jeans in 1978. Designer jeans are cut for women and men …   Wikipedia

  • Culture of Sweden — Life in Sweden • Architecture • Art • Culture • Demographics • Economy • Education • Geography • Geology • …   Wikipedia

  • Sweden — This article is about the country. For other uses, see Sweden (disambiguation). Kingdom of Sweden Konungariket Sverige …   Wikipedia

  • Стритстайл — Эта статья должна быть полностью переписана. На странице обсуждения могут быть пояснения. Стритстайл (англ. street style или streetwear)  уличная мода, разновидность …   Википедия

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”